What You Think You Recall: It’s Not Necessarily The Truth

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Do you swear to tell the truth, the whole truth, or whatever it is you think you remember? Elizabeth Loftus

In 1995 an experiment named “Lost in the Mall” gave evidence to prove that false memories could be deliberately implanted on an individual. The participants were presented with four stories from their own childhood which had been remembered and supplied by members of the participant’s family. Only three out of the four stories were true; the fourth, about getting lost in the shopping mall, was fabricated purely for the experiment and given plausible extra detail – with the assistance of family members.

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