3 ways employee-generated content is affecting your employment brand

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At Bazaarvoice our teams work with some of the world’s biggest brands and retailers to help them harness the power of what consumers are saying about the products and services they sell. I have always been fascinated by the transferability of Bazaarvoice’s message to how employers can harness and have their employee-generated content work for their employer brand.

Employee-generated content includes anything that a past, current, or prospective employee publishes about a company online that is accessible in the public domain – company reviews, blog posts, social media updates etc.

By applying research from consumer shopping behaviour, here are three ways that employee-generated content is similarly affecting your employment brand:

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