At Bazaarvoice our teams work with some of the world’s biggest brands and retailers to help them harness the power of what consumers are saying about the products and services they sell. I have always been fascinated by the transferability of Bazaarvoice’s message to how employers can harness and have their employee-generated content work for their employer brand.
Employee-generated content includes anything that a past, current, or prospective employee publishes about a company online that is accessible in the public domain – company reviews, blog posts, social media updates etc.
By applying research from consumer shopping behaviour, here are three ways that employee-generated content is similarly affecting your employment brand:
What makes a start-up mature? Business maturity brings to mind rigour, stability & predictability. In my learning it’s managing the juxtaposition of the innovative, blue-sky, and unconventional aspects of a start-up against the need for organisational diligence. The success of managing the above dictates how well the business scales and meets it’s organisational vision.
The people can make or break the small start-up: one culturally misaligned employee or one poor performer can have a much greater impact on customer satisfaction and employee engagement than a rogue employee in a larger business.
What I am interested in is how start-ups make themselves mature from a people & culture perspective. I tried to answer this with one of my Bazaarvoice colleagues recently and I was particularly fascinated to hear about his experiences of the culture ups and downs in the Bazaarvoice journey. At Bazaarvoice we describe ourselves as a ‘mature start-up’ now at 10 years of age, and we’re on a path to people maturity. Our discussion inspired me to pick up a (figurative) pen and write this post.
I watched an inspiring TED Talk from a Brazilian filmmaker, Julia Bacha, who was questioning why we only pay attention to violence in the Israel-Palestine conflict, and not to the nonviolent leaders who may one day bring peace to the region. For the last 8 years from her 2011 talk, she has dedicated her life to documenting the work of Israelis and Palestinians who are trying to end the conflict using peaceful means. She uses the case of a town called Budrus, who launched a successful peaceful resistance campaign against Israel to prevent them from building a wall on top of their village, which would have resulted in them losing 40% of their land, as well as free access to the rest of the West Bank.
She believes that unless we pay attention to nonviolent efforts, they become invisible – as if they never happened. But she has also seen first hand that if we do pay attention, they will multiply, which means their influence will grow in the overall conflict. Her vision is to give them attention so they can prove nonviolence works everywhere.Continue reading